Sellers Timeline 4: Listing Your Home on The MLS

Join me over this sellers series as I walk you through the 14 steps of the sellers’ timeline. 

Step 4: Listing Your Home on The MLS

Today, there are hundreds of different multiple listing services all over the country.

Nonetheless, as popular as the service is, you may still be wondering if it’s actually necessary.

Let’s look at a couple pros of listing your home on the MLS.

Increasing Visibility

Without a doubt, the most popular reason to list your home on the MLS is because so many people will see it. While each MLS is different – and, therefore, gets different amounts of traffic – there’s no disputing that they’re still among the first places real estate agents check when they’re helping their clients find homes.

In fact, aside from their phones and email, the vast majority of realtors view their local MLS site as the “most valuable technology” they use for their businesses. It’s even the second most popular tool for attracting “the highest quality of leads” behind social media.

So, if you want real estate agents to find your home, you want to list it on the MLS.

Also, most MLS sites are syndicated with 100’s of other real estate websites. This means that once your home is posted on the MLS, it will also go live on many other websites — increasing visibility tremendously. Lots of these websites actually only allow MLS listed homes on their site too, so you would have no other way to get your listing in front of their viewers unless you chose to list.

Saving Time

Another big benefit of listing your home on the MLS is how much time you stand to save in selling it. As more realtors will see your listing, it stands to reason that more potential buyers will, too, which means you should start seeing offers a lot sooner.

This benefit is about more than just convenience, though. Obviously, if you’ve already purchased your next house, you could have two mortgages to pay for until your next one sells.

Furthermore, one of the first things buyers will look at when considering your home is how long it’s been on the market. If the amount of time significantly exceeds the average number of days for comparable homes, most will assume there’s something wrong with it (e.g. maybe the price needs to come down?).

Join me next week as I share step 5 where I talk about showings! Did you miss step 3? Catch it here!

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